Online marketing blog
Read about the latest industry trends and AdCumulus specials.
10. August 2016.
Ad server – the technology behind ads
We have all seen at least one great ad that got us thinking about the brand behind it and potential purchase. But how did that ad "know" where to go and who to reach? Find out what happens behind the scenes!
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30. June 2016.
Ad blocking software: prevention and cure
For the longest time, there has been a ‘silent agreement’ that seeing ads compensates for free content readers get. But latest research shows over 15% of online adults are using Ad Blocking software! Can we really blame them?
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17. May 2016.
Video – marketers’ new favorite tool
Video marketing is skyrocketing. Many have called 2015 the year of video marketing, and 2016 seems to be going in the same direction. Keep reading to find out why marketers love video so much and what makes a video ad successful.
Read more![Can we count on you? [Looking for Technical Product Manager]](https://adcumulus.com/app/uploads/2016/01/AdCumulus_Blog_Photo_Hiring_V3.jpg)
5. May 2016.
Can we count on you? [Looking for Technical Product Manager]
AdCumulus is a software development company specialized in developing products that do magic for online marketing. Our flexible and feature rich solutions Ad Server and Affiliate Software are used by advertising and affiliate networks worldwide, including the largest advertising network in South East Europe. Because innovation in the field of online advertising is our […]
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3. May 2016.
Money matters: Customizing credit note and invoice settings
The way a company handles finances tells a lot about the company itself - even Benjamin Franklin claimed that ‘In this world nothing can be said to be certain, except death and taxes.’ If your affiliates and advertisers can trust you and rest assured their payout will be regular and fair, they are much more likely to stay loyal to your affiliate network, bringing profit to you and earning money for self. Affiliate Software by AdCumulus will be your loyal assistant in staying on top of your financial game.
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26. April 2016.
Offline conversion tracking – another way of measuring your campaigns
Tracking offline conversions can help marketers understand how customers traverse between online and offline channels through their buying cycle.
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21. April 2016.
Types of banner ads that will make your brand stand out
Trends in advertising come and go, but banner ads firmly hold their position. You will hardly spend an hour on the Internet without glimpsing on at least one banner. Find out what advertisers have to think about before their banner meets its audience.
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12. April 2016.
Video advertising glossary – 20 must-know terms for every marketer
Video is quickly claiming its place in online advertising. To get you started, we bring you 20 most important terms in video advertising.
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7. April 2016.
How to write a successful blog post: All the cool (Humanities) kids are doing it
Get to know the people behind AdCumulus blog and find out what makes our blog posts enjoyable and how to write a successful blog post.
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4. April 2016.
View-through attribution will make you question your marketing strategy
Are clicks the only measure of campaign success? Many marketers disagree, taking view-through attribution into account as another important metric.
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