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Privacy Policy


At AdCumulus (registered office: Waaghaus-Passage 8, CH-3011 Bern, Switzerland) we value your privacy and the importance of safeguarding your data. This Privacy Policy (“Privacy Policy”) describes our privacy practices for the activities set out below. As per your rights, we inform you how we collect, store, access, and otherwise process information relating to individuals. In this Policy, “Personal Data” refers to any information that on its own, or in combination with other available information, can distinguish an individual. We are committed to protecting your privacy in accordance with the highest level of privacy regulation. As such, we follow the obligations under, the EU’s General Protection Data Regulation (GDPR).


This policy applies to the websites and domains operated or owned by NTH Group (AdCumulus is as part of NTH Group).

This Policy does not apply to third-party applications, websites, products, services or platforms that may be accessed through links that are present on the website. These sites are owned and operated independently from us, and they have their own separate privacy and data collection practices. Any personal data that you provide to these websites will be governed by the third-party’s own privacy policy. We cannot accept liability for the actions or policies of these independent sites, and we are not responsible for the content or privacy practices of such sites.

Processing Activities

This Privacy Policy applies when you interact with us by doing any of the following:

Make use of our application and/or services as an authorized user

Visit any of our websites that link to this Privacy Statement

Receive any communication from us including newsletters, emails, calls, or texts.

Personal Data We Collect

When you visit a website, we automatically collect and store information about your visit using browser cookies (files which are sent by us to your computer), or similar technology. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. The Help Feature on most browsers will provide information on how to accept cookies, disable cookies or to notify you when receiving a new cookie. If you do not accept cookies, you may not be able to use some features of our Service and we recommend that you leave them turned on.

We also process information when you use our services and products. This information may include:

  • IP Address
  • Web terms or searches that led you to the site
  • Time zone

Cookie policy

What are cookies and “Javascript’ ?

A cookie is a small file with information that your browser stores on your device. Information in this file is typically shared with the owner of the site in addition to potential partners and third parties to that business. The collection of this information may be used in the function of the site and/or to improve your experience.

“Javascript” libraries are snippets of codes we run on website and web-based interface that are executed when certain actions take place.

Types of cookies

  • Session cookies: these cookies remain in your browser during your browser session only, i.e. until you leave the website or web-based interface.
  • Persistent cookies: these cookies remain in your browser for a set period of time after the browser session expires (unless you delete them in advance).
  • First-party cookies: these cookies are created by us, that is the domain you are visiting (i.e. the website displayed in the URL window).
  • Third-party cookies: these cookies are created by domains other than the one you are visiting at the time.

How we use cookies

To give you the best experience possible, we use the following types of cookies:

  • Necessary
    • As a web application, we require certain necessary cookies to run our service.
  • Preference
    • Prove your user experience by remembering choices you make
    • Analyse the use of our products and services
    • Deliver personalised experience Increase the overall performance
    • Provide assistance during your visit and use of our products and services
  • Functional
    • Enables additional functionality on the website to complement the user experience.
  • Analytics
    • Analytics about the people who visit our site to improve our service and product
  • Advertising
    • Assist us in our promotional and marketing activities

See the cookie declaration below.

Managing cookies

When you first visit our website or web-based interface you will see our Cookie Declaration where you can manage your cookie settings. You can change or withdraw your consent at any time (see “change your consent” below).

Data we collect from third parties

We may receive your personal data from third parties such as companies subscribing to services, partners and other sources. This information is not collected by us but by a third party and is subject to the relevant third party’s own separate privacy and data collection policies. We do not have any control or input on how your personal data is handled by third parties. As always, you have the right to review and rectify this information. If you have any questions you should first contact the relevant third party for further information about your personal data. Where that third party is unresponsive to your rights, you may contact the Data Protection Officer at (contact details below) and we can assist you.

Our websites and services may contain links to other websites, applications and services maintained by third parties. The information practices of such other services, or of social media networks that host our branded social media pages, are governed by third parties’ privacy statements, which you should review to better understand those third parties’ privacy practices.

Purpose and Legal Basis for the Processing of Personal Data

We collect and use personal data about you with your consent to provide, maintain, and develop our products and services and understand how to improve them.

These purposes include:

  • Providing, Developing, and Improving our Products and Services
  • Deliver, maintain, debug and improve our products and services.
  • Enable you to access services and set up accounts.
  • Provide you with technical and customer support.
  • Organize and Deliver Advertising and Marketing
  • Send you newsletters and other marketing communications about current and future products, programs and services, events, competitions, surveys and promotions held by us or hosted on our behalf.

Where we process your personal data to provide a product or service, we do so because it is necessary to perform contractual obligations. All of the above processing is necessary in our legitimate interests to provide products and services and to maintain our relationship with you and to protect our business for example against fraud. Consent will be required to initiate services with you. New consent will be required If any changes are made to the type of data collected. Within our contract, if you fail to provide consent, some services may not be available to you.

Legal Requirement

We may use or disclose your personal data in order to comply with a legal obligation, in connection with a request from a public or government authority, or in connection with court or tribunal proceedings, to prevent loss of life or injury, or to protect our rights or property. Where possible and practical to do so, we will tell you in advance of such disclosure.

Service Providers and Other Third Parties

We may use a third party service provider, independent contractors, agencies, or consultants to deliver and help us improve our products and services. Service providers may be within or located outside the EEA. We may share your personal data with marketing agencies, database service providers, backup and disaster recovery service providers, email service providers and others but only to maintain and improve our products and services.

Retention and Deletion

We will only retain your personal data for as long as necessary for the purpose for which that data was collected and to the extent required by applicable law. When we no longer need personal data, we will remove it from our systems and / or take steps to anonymize it.

Withdrawing Consent

If you have consented to our processing of your personal data, you have the right to withdraw your consent at any time, free of charge, such as where you wish to unsubscribe from marketing messages that you receive from us. If you wish to withdraw your consent, please contact us using the information found at the bottom of this page.

How to Exercise Your Rights

You can make a request to exercise any of these rights in relation to your personal data by sending the request to our privacy team by using the form below. For your own privacy and security, at our discretion, we may require you to prove your identity before providing the requested information.


We may modify this Policy at any time. If we make changes to this Policy then we will post an updated version of this Policy on this website. When using our services, you will be asked to review and accept our Privacy Policy. In this manner, we may record your acceptance and notify you of any future changes to this Policy.


If you have a complaint about this Policy or any element of your personal information that we hold then please contact us below. If you are not satisfied, then you have the right to lodge a complaint with the local data protection authority. If you are based in the EEA, please visit this website for a list of local data protection authorities.


This cookie policy has been created and updated by



__smVID Necessary for the sign-up function on the website. This function is provided by 29 days
SEARCH_SAMESITE SameSite prevents the browser from sending this cookie along with cross-site requests. The main goal is mitigate the risk of cross-origin information leakage. It also provides some protection against cross-site request forgery attacks. 6 months
SERVERID This cookie is used to provide a load balancing functionality session based
CONSENT Google cookie consent tracker 17 years


OGPC   This cookie enables the functionality of Google Maps.   1 month  


__smToken   This cookie enables the functionality of Google Maps.   1 month  


__stid The cookie is set by ShareThis. The cookie is used for site analytics to determine the pages visited, the amount of time spent, etc. 1 year
_ga The “_ga” cookie is used to determine unique visitors to the site and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure. 2 years from set/update.
OTZ Used by Google Analytics that provides an aggregate analysis of Website visitors. 1 month
This cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie. 30 min
_gid The “_gid” cookie is part of Google Universal Analytics and is primarily used to track visits to any site which uses Google Analytics. 2 years
1P_JAR This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. 1 month
_hjid Hotjar cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. 1 year
__stidv The cookie is set by ShareThis. The cookie is used for site analytics to determine the pages visited, the amount of time spent, etc. 1 year


SIDCC The “SIDCC” cookie is used as security measure to protect users data from unauthorised access 6 months
__Secure-3PSID, Used by for targeting purposes to build a profile of the website visitor’s interests in order to show relevant & personalised Google advertising 2 years
SID Google uses security cookies to authenticate users, prevent fraudulent use of login credentials, and protect user data from unauthorized parties. 2 years
APISID These cookies are used by Google to display personalized advertisements on Google sites, based on recent searches and previous interactions., SSID, APISID and SAPISID cookies enable Google to collect user information for videos hosted by YouTube. 2 years
HSID Contains encrypted entries of your Google account and the last login time to protect against attacks and data theft from form entries. 2 years
__Secure-3PSIDCC Used by for targeting purposes to build a profile of the website visitor’s interests in order to show relevant & personalised Google advertising 1 year
__Secure-1PSIDCC Used by for targeting purposes to build a profile of the website visitor’s interests in order to show relevant & personalised Google advertising 1 year
Facilitates the sharing function on the website – The cookie also allows websites to track and target the user with advertisement based on the user’s likes and shares. 30 years
NID The NID cookie contains a unique ID Google uses to remember your preferences and other information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google’s SafeSearch filter turned on. 6 months
_gcl_au The first party cookie for “Conversion Linker” functionality – it takes information in ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the landing page 1 month