The end of the year is near. But, before we start making New Year’s resolutions, it’s time to briefly reflect on the last year.

It has been a good year, especially for our tracking platform, Affiliate Software, that has once again stolen the spotlight as the most popular AdCumulus solution.

Check out what had made 2017 successful for AdCumulus.

A great year for the great affiliate marketing software

2017 has been another successful year for AdCumulus and our partners. Although we owe this success to many different factors, a few stand out:

• Close cooperation with our partners

Regular communication with each of our customers has always been a priority.

The ideas and suggestions we get from them allow us to continuously improve our solutions and always remain one step ahead. A platform is only as good as the results it brings in, and our partners help us find the best way to do so.

• Constant innovation

AdCumulus has never been the company that creates a product and forgets about it as soon as it hits the market.

We are always looking for new and better ways to make your business thrive. With the help of our customers and partners, we have turned many great ideas into new features, including the following:

Affiliate Software:

• Multilanguage and multicurrency support
• Automatic synchronization and monitoring of offers from other networks
• Possibility to analyze login history by checking IPs, country, etc. for all platform users

Ad Server:

• GPS targeting
• VAST support
• Prepaid wallet support

• Fantastic team

Although our amazing support team usually gets the most praise, there are many more people behind AdCumulus working hard to create the best products. You had the opportunity to meet our reps at some major events in 2017, and you can expect to see us at many interesting conferences in 2018, too.

• Bringing industry trends to your screen

We have covered many interesting topics from the industry in our blog.

Following the official release of our ad intelligence tool, AdInvestigate, we put a special focus on the burning issues in affiliate marketing. We’ve written about the most common types of ad fraud, the best ways to protect brand reputation, and 4 biggest marketing issues that can be solved with ad intelligence.

We’ve also covered other interesting topics such as building a high-converting landing page, marketing tips and tricks for the winter season, and, of course, the latest hit in online marketing – programmatic advertising.

Besides the new articles, you wanted to know more about the classics: the best banner types, affiliate marketing vocabulary, the accurate way to target mobile operators, and AdCumulus’ promo tools, Affiliate Software feature that enables automatic traffic optimization.

Stay tuned for more amazing content in 2018, too!

As for New Year’s resolutions…

Our main goal in 2017 is to keep doing what we do best – developing the best software for online advertising. We already have quite a few surprises up our sleeve, so keep an eye on our blog!

In the meantime, check out our portfolio, because we’re sure our software can help you exceed your expectations for this business year. If you need help deciding, contact our team and we’ll organize free live consultation just for you.