Online marketing blog
Read about the latest industry trends and AdCumulus specials.
5. June 2017.
Come meet us at Affiliate World Europe 2017!
AdCumulus is attending Affiliate World Europe! AWE promises amazing speakers and new industry insights, and we promise you first-hand information about platforms than can skyrocket your business. Schedule a meeting with our team and let's have a chat!
Read more
17. May 2017.
How to protect brand reputation in affiliate marketing
Putting your brand into the hands of strangers can be scary. From rogue affiliates to bad ad placements... potential dangers are lurking from every corner. Learn how to eliminate those fears and keep your brand's reputation safe and sound.
Read more
5. April 2017.
How to build a high converting landing page
Aware of the gazillion articles out there about landing page optimization and creating great landing pages, we explored a different angle. We looked at the logic behind building landing pages that convert, and saw the connection. Both the landing page visitor and the landing page owner go through the same stages of their ad-to-conversion journey, only in opposite directions! Read on to discover the 5 ingredients for building perfect landing pages!
Read more
1. March 2017.
7 types of ad fraud that can hurt your business
Investing money and getting nothing in return is hardly a marketer’s dream. But it’s the reality and the best way to handle the problem is by getting to know the enemy.
Read more
20. February 2017.
Meet AdCumulus at Mobile World Congress
After attending three great conferences in Las Vegas last month, it’s time to go back to Europe for the world’s largest gathering for the mobile industry – Mobile World Congress. This global event takes place in Barcelona, 27 February – 2 March 2017, so make sure not to miss it! Meet AdInvestigate, the only […]
Read more
10. January 2017.
Long live the king: Mobile marketing still not dethroned
You’ve heard it a thousand times – mobile is everything, it’s not enough to be mobile-friendly or mobile-ready, mobile is the first screen – and it’s all true. But it helps to put things into perspective with real-life examples. Apparently, if you look at more than 7 billion people walking the Earth’s surface these days, more of these people own smartphones than toothbrushes. That explains some things…
Read more
7. December 2016.
AdCumulus on a conference spree in 2017: meet us in Las Vegas!
AdCumulus will start the new year in working spirits by attending three major affiliate conferences in January 2017. Find out where to find us and stop by for a chat!
Read more
24. November 2016.
How to target mobile operators accurately?
Targeting is one of those buzzwords that inevitably appear in the context of advertising. And in this case, all that buzz is perfectly justified. Targeting helps advertisers to direct their messages to the right audience – the audience that can become truly aware and inspired, the audience that can react and engage.
Read more
25. October 2016.
28 essential affiliate marketing terms you should know
Working in online advertising, you face tons of terms and abbreviations that are specific to this industry. To make your life easier, we selected and explained the most important terms used in affiliate marketing. These frequently pop-up in the communication and you have probably heard most of them.
Read more
4. October 2016.
What is media buying and how to be good at it
People usually think about ads when they either delight or annoy them. In-between these two extremes, not much thought is given to ads – unless it’s your job. Media buyers make sure that each ad finds its place, which is not nearly as easy as it sounds. So, what is media buying exactly? What […]
Read more