There’s hardly a person in the advertising industry that hasn’t heard the buzzword “programmatic” lately. And it’s not without a good reason.

Programmatic advertising, technology that enables automated buying and selling of impressions, is already a huge trend. However, it is still a confusing topic for many.

So, after publishing our simple guide to must-know terminology for programmatic experts, we’ve decided to dive deeper into this topic. Take a look at our infographic to find out what makes programmatic so popular.

In marketing, testing is everything so, if you still haven’t, give programmatic a chance and find out if it’s the right fit for your business.

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</p><br /><br /><br /><br /><br /><br /><br /><br /> <p><strong>Please include attribution to adcumulus.com with this graphic.</strong></p><br /><br /><br /><br /><br /><br /><br /><br /> <p><a href=’https://adcumulus.com/blog-posts/programmatic-advertising-explained-infographic/’><img src=’https://adcumulus.com/app/uploads/2017/04/programmatic-advertising-explained-3-768×2414.png’ alt=’Programmatic advertising explained’ width=’540px’ border=’0′ /></a></p><br /><br /><br /><br /><br /><br /><br /><br /> <p>

Ready to give programmatic a try?

If you’re interested in growing your revenue with programmatic, we’ve got you covered. Contact us and we’ll tell you more about out programmatic platforms – SSP and DSP – and get you started in no time.