Online marketing blog

Read about the latest industry trends and AdCumulus specials.

10. December 2015.

Vegas, baby! AdCumulus is attending Affiliate Summit West 2016

We are in! We are excited to confirm our participation at Affiliate Summit West 2016, the famous trade show & conference event that was co-founded by marketing experts Missy Ward and Shawn Collins 12 years ago in New York City! This time Affiliate Summit West is taking place from January 10-12, 2016 at Paris […]

8. December 2015.

Teleportation is real: Benefits of remote testing for affiliate networks

You created a campaign targeted to different operators in different countries. Or perhaps your mobile internet content is localized for different countries and languages. Can you really be sure if the target users are going to see it unless you are at the location you are targeting and using a local SIM card? Are your mobile clicks and redirects to mobile offer pages working correctly? Mococheck lets you test affiliate network behavior over different mobile operators located all over the world and secure the performance of your mobile services through installed 3G and 4G modems with real SIM cards covering more than 200 mobile carries in over 65 countries of the world.

26. November 2015.

Mobile marketing glossary – 30 terms ready to use

To be successful in this changing and growing industry, it's better to always be prepared for embracing new concepts and ideas. Familiarize yourself with the essential terms of mobile marketing.

17. November 2015.

Get on the right track: Tracking for subscription-based services

Have you ever thought about why is it so important to reliably track users on subscription-based services? In this week's blog we will discuss why accurate and timely way to manage and track subscriptions is a win-win situation for both affiliates and service providers. For starters, let us define what subscription-based services are.

5. November 2015.

Native advertising: an ad in disguise for results that surprise

Consumers don't hate all advertised content, but rather the horrible way it is most often prepared and served to them. In the attempt to attract customers, brands' ads are often flashing and intrusive, which in turn has a completely opposite effect on potential buyers. In with native ads! By definition, these are content based ads integrated within the editorial feed and matching the design style of the page they are on. When they are written and designed well, you might not even realize that the article is on a secret mission to seduce you. Like a date gone well, it will linger in your mind until it calls you to action.

27. October 2015.

Incentive marketing – a lesson in monetizing non-paying customers

Reaching customers is always a challenge. Most monetization comes from advertising through banner ads or native ads. Approximately 2% to 6% users actually pay for purchasing an app. However, there is a way for app developers to monetize the rest of their non-paying users, and the answer lies in incentive marketing. What is incentive […]

20. October 2015.

Click back is now a monetization opportunity

An estimated one to five percent of users who click on a banner and come to an offer page click Back button in the browser. If your website gets around 10.000 visits monthly, between 100 and 500 of them are simply money lost. Using Affiliate Software, instead of going back to the page where the offer banner was originally found, the advertiser will redirect those users to another offer. If they didn't convert at the first offer, they might like the other offer better!

6. October 2015.

Interview with our main developer: What makes our products outstanding

There are a number of people responsible for developing our two main products, AdServer and Affiliate Software. We decided to show you what it looks like to work on products from the perspective of Ivan Heged, the main developer of the two platforms in the rising software industry. Software solutions for online advertising are surely […]

23. September 2015.

6 quick tips on starting an affiliate marketing program

Although the main reason for starting an affiliate marketing business for many people is to earn money online, starting that business requires experience, and what is often forgotten, time. Here are some tips on how to successfully start an affiliate marketing program.

10. September 2015.

Free Affiliate Software Offer Only at The European Summit

Meet Adcumulus team in Prague and claim the special free Affiliate Software offer – 6 months of AdCumulus affiliate software usage free of charge. Affiliate Software by AdCumulus, one of the most advanced affiliate tracking platforms on the market, will be presented at the European summit in Prague. Visit us at the lounge G16 at the summit to learn […]

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