Online marketing blog

Read about the latest industry trends and AdCumulus specials.

30. March 2016.

Make the most of Affiliate Software by customizing properly

One of the reasons our customers like using our Affiliate Software is because it is highly customizable and adaptable to their needs. Having this in mind, we offer a wide range of customization options to admin users, in order to set up the system for their affiliates to their liking. Keep on reading if you want to get more familiarized with the possibilities of our Affiliate Settings section in the general Settings tab.

15. March 2016.

Want to run a self-serve ad network? Our Ad Server has it all.

We are proud to present Ad Server's new set of features that enables you to run a self-serve network.

23. February 2016.

A Is for Art in Marketing: Click Click Sale

Can online advertising software be the source of aesthetics and the basis for a work of art? If you think that there is nothing artistic about marketing, prepare to be convinced otherwise!

21. February 2016.

How to optimize traffic with AdCumulus promo tools

By implementing new promotional tools (Ad tag, Direct link and Pop-up), we have introduced new ways to easily and efficiently work with affiliates and optimize traffic at the same time. Promotional tools can also be very useful if affiliates are media buyers as well. In this week’s blog, we will explain benefits of promotional tools, […]

3. February 2016.

Beginner’s guide to programmatic advertising: 18 important terms you should know

Programmatic advertising is on the rise, and it's not without a good reason! As an alternative to traditional advertising carried out by humans, it offers automated software for ad buying and selling. Many advertisers opt for that solution to save their money and time, and improve the effectiveness of their campaigns. This article explains some must-know terms which will help you understand the world of programmatic advertising.

26. January 2016.

Data Management Platform – the force behind effective online advertising

People are constantly exposed to various ads, which are not always useful to them. That is why advertisers have to find a way to reach only those people who may be interested in their products. This article reveals how DMPs can help with that and why they are often considered the key to the future of programmatic advertising.

19. January 2016.

House sharing with the ad network ClickAttack: Lessons learned

Mutual cohabitation gave us profound understanding of each other’s needs, wants and fortes, which ultimately benefited both of our businesses. Now, we are going to reveal to you the five most significant lessons learned from the day-to-day exchange with our roommate, the leading mobile advertising network in south-east Europe: ClickAttack.

4. January 2016.

Ad Server, Affiliate Software and more. What we achieved in 2015! [Infographic]

With a new year under way, we reflected on major events that made 2015 such a great year for our business. Stay tuned for an even more exciting and successful 2016!

17. December 2015.

What happens in Vegas… AdCumulus attending #internext2016

Meet & mingle AdCumulus will be attending InterNEXT Expo in its 15th edition! The Expo has become the largest, most attended adult industry trade show in the world. Among the various participants at the Hard Rock Hotel & Casino in Las Vegas, you will have a chance to meet & mingle with website owners, […]

17. December 2015.

Now hiring: AdCumulus

The opportunity just knocked on your screen! What better way to pave your way to the business world than to take this challenging opportunity to work in our Zagreb office and help us spread the story about our vision, ideas, achievements, and products? We are looking for ambitious students or recent graduates, who are hungry for knowledge and have an appetite for success. The deadline is 31.12.2015., so hurry up and make what's left of 2015 count!

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