Ad servers are commonly used to manage advertising. But is every ad server a good ad server?

When it comes to developing advertising software, AdCumulus is all about making your life easier and your campaigns more efficient. Our Ad Server has already proven to be a valuable solution for both mobile and desktop ad delivery.

We are proud to present its latest set of features which enables advertisers and publishers to exchange reliable traffic sources and quality ads through a self-serve ad network.

What’s new in Ad Server?

Ad Server’s newest set of features – a self-serve ad network – aims to improve your business in several ways.

Firstly, it allows more automation, reducing the amount of work that had previously been done by humans to just a few clicks. Moreover, it can be combined with premium networks, which means that campaigns with lower priority can occupy the non-premium ad inventory. That results in more ad inventory used, more ads shown, and, therefore, more revenue. Finally, Ad Server’s self-serve network makes a great starting point to develop a business faster and attract more advertisers.

Ad Server’s new set of features allows advertisers who want to reach targeted online audiences to promote their offers on reliable traffic sources which can generate many quality leads at a cheaper cost. Each advertiser has a digital wallet which is used to pay for campaigns. The budget can be spent on clicks or impressions. All advertisers logged into the system can create campaigns themselves, which makes the process easier and faster.

When it comes to creating, approving and managing campaigns, there are three permission levels which can be given to an advertiser or network:

1. The first permission level includes credible partners who can freely create and edit content.
2. The second level includes the permission to create content, but it must be approved by the network administrator before being published. No approval is needed for further edits.
3. The third level includes the permission to create and edit content, but it must be approved in both cases.

Although this kind of system allows more freedom, there is a certain level of control carried out by the network administrator who monitors the actions inside the network and makes decisions pricing based on the ad type, ad dimensions and advertising model (CPC or CPM).

Ad Server’s self-serve network aims to connect advertisers and publishers in the way most profitable for them: publishers have available ad space occupied and advertisers present their offers to the audience they want. There are also less restrictions when creating and distributing campaigns, and more efficiency for everyone included.

Grow with us

AdCumulus is run by a team of experts eager to offer the best to their clients. Our mission is to constantly optimize our advertising solutions by adapting them to the changing needs of the marketing industry. We believe that a self-serve ad network is a useful addition to Ad Server which can greatly improve campaign performance. However, it does not stop there and we are looking forward to revealing many other exciting features in the future.

Contact us or request a demo to find out more about Ad Server’s self-serve network and use this amazing set of features to improve your business.