One to five percent of users who click on a banner and come to an offer page instantly hit the Back button in the browser. Let’s talk actual figures: If your website gets around 10.000 visits monthly, between 100 and 500 of them are simply money lost. Add to that the fact that online marketing has a reputation for being a lossy business in general, and you might get the impression your money is going down the drain. However, there are ways to turn “click back” into profit.

Monetize every opportunity

Imagine the following scenario: A user visits your page. He finds an interesting banner and clicks on it, but he does not like the offer he lands on, so he hits Back. Instead of going back to the page where he originally found the offer banner, AdCumulus Affiliate Software allows the advertiser to redirect those users to another offer. If they didn’t convert at the first offer, they might like the other offer better.

This way you can monetize even those users you thought were gone for good!

Everyone can benefit from a “click back”

A lot of times visitors might accidentally click an offer on the page and immediately want to return. Using Back traffic redirect feature, Back button can take users to another offer and possibly turn into a pleasant experience for everyone.

Back traffic redirecting might be especially useful to services which require age verification of users, such as adult web services. If a user is below the age limit to access certain content and decides to click Back, he could be redirected to content which is more appropriate for that user, like a social media platform or a gaming site.

Get your business running

This advanced and original feature is exclusive to users of Ad Cumulus Affiliate Software. Discover this one and many other useful features that will get your business running at full speed. Request a demo of the AdCumulus Affiliate Software now!