Online marketing blog
Read about the latest industry trends and AdCumulus specials.
26. August 2015.
AdCumulus is attending MAD conference
AdCumulus representatives will be attending the only mobile advertising conference in SEE region, MAD conference. The event will be held for the second year in a row in Zagreb on 12th November. Last year, MAD conference was attended by marketing managers from big companies and brands, heads of digital marketing, and regional influencers. Attendees […]
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13. August 2015.
Looking for Product Marketing Interns (Zagreb)
AdCumulus is a software development company specialized in products for online marketing. Our products are used by advertising and affiliate networks worldwide. If you are a student or a recent graduate interested in gaining experience, we offer a challenging opportunity to work in our young and vibrant team of exceptional experts. We are looking […]
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13. July 2015.
App Store Optimization – the simplest way to get more downloads
(This post about App Store Optimization originally appeared on ClickAttack blog.) The most popular method by which people find and download an app is through app store browsing. Consequently, if your app store ranking is not good, your app will not be downloaded. When searching for an app, users check first 20-25 results max. If […]
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3. July 2015.
Retargeting – retrieve your potential customers (but don’t stalk them)
Retargeting is a mighty weapon that can help you achieve great results, as long as you handle it in a right way.
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3. June 2015.
The story behind API – how to enhance the value of advertising platforms
Did you know that you use API (or application programming interfaces) on an everyday basis? Every time you use your smart device, PC or laptop, a number of calls are sent to someone’s API. This includes actions like checking the weather, chat with your friends and even battery check! Extending software with API is like […]
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27. May 2015.
Intelligence behind our AdCumulus products – interview with BI expert
If you have an analytic and inquisitive mind, you have perhaps wondered what lies beneath an efficient and well-run system such as our Affiliate and Advertising platform. The part that you see is just the tip of the iceberg, and there are many mechanisms running perfectly underneath the surface, making sure you get the best user experience possible.
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12. May 2015.
ClickAttack: We serve more than 10 million impressions monthly, thanks to AdCumulus
ClickAttack helps agencies and advertisers to earn both market and mind-share from their target groups by presenting engaging and interactive highly targeted mobile ad campaigns, while at the same time allowing publishers and developers to monetize their inventory through banner impressions.
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22. April 2015.
Real Time Bidding – present and future
Numbers state that the inventory advertisers are not able to sell amounts to 60%, and the remaining 40% is often sold under price. On the other hand, advertisers lose money due to purchased bulk impressions packaged into a black box that can contain those that the advertiser doesn’t really need. How can real-time-bidding help?
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